May 19, 2020

Job Seekers: It’s Time to Strengthen Your Personal Brand

Eye care practices across the country are going to take some time to rebound in the wake of the COVID-19 shutdowns. This will surely delay or slow down the hiring of Associates, thus delaying your ability to get interviews or firm start dates. Nevertheless, don’t stop any of your efforts to apply and market yourself to practices. One great way to build and strengthen your brand is through a personal website and LinkedIn profile.

These days, building a strong personal brand online can go a long way in helping you stand out from other optometrists and ophthalmologists as a more highly skilled professional. When executed properly, your brand becomes synonymous with thought leadership and a persona that potential employers welcome into their organizations. Therefore, creating a custom website or portfolio, as well as having a detailed and complete LinkedIn profile page are crucial to your career success.

Creating a website can be done cheaply by creating a WordPress account, hosting your site through Squarespace, or other avenues easily found online. These options are available for low annual fees and are easily implemented with very few technical skills.

To help you shine online, here are some tips you can follow:

1) Emphasize your unique personality and skillset. This is especially important if you want to stand out. Optometrists and Ophthalmologists must showcase their work to demonstrate the skills they can bring to a practice, indicating your knowledge of the most up-to-date vision procedures and treatments and highlighting your experience in educating patients about eye health and vision-loss prevention.

2) Research other optometrist and ophthalmologist websites and profiles. Make a detailed list of what they’ve included on their sites. This can give you a strong place to start.

3) Don’t forget about the power of social media for your job hunt, especially LinkedIn. Today, the job search platform is critical to anyone’s hunt and a link to your profile page should be included on your resume for employers and recruiters to explore. Make sure you include a link to your personal website as well!

4) Be active on LinkedIn. Use your voice and interact with your online network. It’s amazing what you can gain from this platform. Post regular updates, videos, and useful articles. Be sure to update your profile information when necessary. Keep it professional, but use a bit of your personality. This isn’t Facebook or Twitter, but it’s perfectly fine to post some humor or lightheartedness when appropriate.

By hosting a personal website and having a LinkedIn profile available, you can easily establish an integrated strategy to illustrate your experience, skills, intelligence, and more.

ETS Vision helps thousands of doctors by providing useful information online and by phone. If you’re in the market for a new opportunity, contact one of our expert vision recruiters today!

News/Insights

Beyond the Salary – Intangible Benefits to Consider Job Search

Beyond the Salary – Intangible Benefits to Consider

Sep 27, 2021

When looking at changing practices, financial compensation is often one of the first things to be compared. It's easy and quantifiable.  As you evaluate and compare differ...

Reasons to Use a Recruiter in a Candidate-Driven Market Job Search

Reasons to Use a Recruiter in a Candidate-Driven Market

Sep 1, 2021

We'll be the first to admit it's currently a hot employment market, with demand for qualified associates at unprecedented levels all across the country. If you're an Optometri...

Two New Factors to Consider in Your Job Search Job Search

Two New Factors to Consider in Your Job Search

Aug 20, 2021

The employment market for Optometrists and Ophthalmologists has never been better. That's good. But there are some things to consider that have been less important in previous...

Maybe It’s Time to Go – 7 Signs to Start Job Hunting Job Search

Maybe It’s Time to Go – 7 Signs to Start Job Hunting

May 28, 2020

Every job has its good days and bad, but what are the signs you need to be polishing up your CV? At ETS, we work with practices and candidates every day, and these are the thi...

Is a Personal Brand Website Right for Me? Job Search

Is a Personal Brand Website Right for Me?

Mar 9, 2020

There was a time that you literally had to be a computer scientist to create a website promoting your expertise. With the rise of Wix, Squarespace, Wordpress, and other platfo...

Looking for a New Job While Keeping Your Current Job Job Search

Looking for a New Job While Keeping Your Current Job

Feb 6, 2020

Nearly everyone agrees that the best time to look for a job is when you are gainfully employed. It can be tricky, but here are a few hints.  1) Don’t share with co-workers...

6 Good Reasons to Look for a New Opportunity Job Search

6 Good Reasons to Look for a New Opportunity

Jan 27, 2020

At some point, virtually every Optometry or Ophthalmology associate finds themselves wondering if it’s time to seek greener professional pastures. Setting aside the justifia...

Reasons Why 2020 May be the Best Time to Find a New Job Job Search

Reasons Why 2020 May be the Best Time to Find a New Job

Dec 23, 2019

As each year comes to a close, it is natural to take inventory of the things we’ve accomplished over the past twelve months. At the same time, we get to look forward to what...

How to Keep Your Job Search Productive During the Holidays Job Search

How to Keep Your Job Search Productive During the Holidays

Dec 18, 2019

From November to January, most of us have about a million distractions competing for our attention. Between the mashed potato-induced comas, wrapping gifts and ringing in the ...

Cleaning Up Your Social Media Presence for a Job Search Job Search

Cleaning Up Your Social Media Presence for a Job Search

Nov 19, 2019

"I Can't Believe I Said That" Many of us have grown up in a world where online identity is as much a part of adulthood as our real-life connections. If you have been active o...