With some states in the beginning stages of lifting isolation restrictions and making small, careful steps toward a new normal after the COVID-19 crisis, many of the practice owners we talk to have already started planning for how things will look in the latter part of 2020 and into next year. For some, patient demand will spike to a new high once restrictions are lifted, ushering in a new wave of business and, along with it, the need to expand your current team for the long haul.
If you’ve been considering the addition of a new team member to your practice, here are a few things to think through as you plan ahead:
Prioritize needs based on demand
Based on the location of your practice, how much could your patient base grow over the next year? What about five years? Are there cases you’re referring out that could be handled in-house by a new associate? Are you practice’s challenges treatment-based and solvable by adding an associate, or are there administrative needs that need to be addressed first?
There is always value in stepping back and thinking through your practice’s current needs rather than jumping directly into the hiring process.
Don’t panic hire
In football, when a team desperately needs a touchdown and time is expiring, the quarterback sends all of his receivers to the end zone and throws the ball as far as he can in hopes of a miraculous touchdown catch. It works less than four times out of a hundred.
Hiring out of desperation is akin to making a Hail Mary pass in football. There is a minimal chance you might get lucky, but it’s more likely that you’ll end up with a fruitless effort. And a bad hire is an expensive, high-risk gamble that could very easily end in disaster. As patient demand picks back up and your schedule becomes full, don’t resort to panic hiring – instead, plan ahead now, while things are still calm, and start the process as early as possible.
Call ETS when you’re ready
We understand that in many cases, practice owners take on the job of trying to find qualified staff all on their own. While the effort is admirable, the end result is often costly in terms of both time and money, and sorting through stacks of unqualified applicants can be draining, even if you have a bit of extra time to spare in the coming weeks.
At ETS, we spend every day looking for qualified associate candidates for practices just like yours. Our recruiters work with you to define your needs, pre-screen candidates, arrange introductions, and simplify your hiring process. We increase the likelihood your practice will land an excellent fit to grow your practice.
If you’ve been thinking about the future of your practice lately, contact ETS today!
Hiring Hacks from an Optometry Recruiter (Video)
Apr 12, 2022
What is the best way to present your opportunity to a candidate? How do you set your practice or opportunity apart from others in the job market? What needs to be included in ...
Hiring Master Tip: Don’t Wait Until It’s Too Late
Nov 3, 2021
As the largest and most successful Optometry and Ophthalmology recruiting firm in the country, we know a thing or two when it comes to growing your practice. In short, we've o...
Where Are All the Optometrists and Ophthalmologists?
Oct 27, 2021
The market for Optometry and Ophthalmology talent has always been competitive. Several factors have combined to make what was already a tight market even more challenging. T...
The One That Got Away
Jun 23, 2021
You thought your staffing issue was solved. You felt you had the right fit, you were confident the job offer was solid, you made the offer, and yet, somehow, they took another...
Are You Ready for What’s Next?
Mar 24, 2021
Everyone is trying to understand what’s coming next in a post-COVID-19 world. While we have no special foresight into the future of the pandemic, we can tell you what we hav...
The Right Questions to Ask When You Meet a Candidate
Jun 16, 2020
There is a common perception that interviews are about putting the best face forward for both the practice and the potential employee. While it is natural to want to make a go...
Interview Logistics 101: Putting a Candidate at Ease
Jan 21, 2020
You think you’ve found a candidate who might just be the perfect fit and you’re looking forward to a great interview. However, your candidate could have a flight delay on ...
Ten Great Quotes to Inspire You to Find Your Next Superstar Associate
Jan 13, 2020
“Hire people who are smarter than you are—whose talents surpass yours—and give them opportunities for growth. It's the smart thing to do and it is a sign of high persona...
New Year. New Hire?
Jan 2, 2020
The big ball has dropped. The champagne has popped. The calendar page has turned. A lot of the planning for 2020 has probably already taken place. Now it’s time to star...
Playing to Win – How to Seal the Deal with a Potential New Hire
Nov 26, 2019
The rest of the corporate America is dealing with what eye care practices have known for years: it's tough to attract and retain top talent. Even when you find a promising can...