News/Insights

Five Things to Consider Before and After Writing a Cover Letter

Five Things to Consider Before and After Writing a Cover Letter

BEFORE:1. SpecificityResearch the practice to which you are applying. Address the doctors, staff, or hiring authority by name. If possible,…

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Your Optometry Brand: Social Media and Your Job Search

Your Optometry Brand: Social Media and Your Job Search

“Branding” is one of those constantly used buzzwords regarding marketing a product, a service, or a person. It is an…

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